Coffee shop Anne&Max
Anne&Max is a fast-growing coffee shop chain with a clear vision: to combine a warm, homely atmosphere with sustainable choices. When the brand further sharpened its focus on sustainability in 2019, PERSU. stepped on board to develop a clothing line that perfectly matches their mission. How do you provide recognisable and professional corporate clothing that is fully circular?
A recognizable and sustainable collection
Since 2019, PERSU. has been providing corporate clothing and aprons for all franchisees and their staff. The brief? A simple but instantly recognisable clothing line that fits within Anne&Max's sustainable strategy. Besides appearance and comfort, the clothing had to contribute to the brand's sustainable ambitions.
To achieve this, we worked with Pure Waste, a pioneer in circular textile production. This Finnish brand makes clothes exclusively from 100% recycled material and saves up to 99% water compared to regular clothing production. A perfect match with Anne&Max's core values.
A production process with impact
At Pure Waste's factories, discarded textiles are given a second life. Production residues that would normally end up as waste are processed into new fibres and used to produce high-quality fabrics. This circular process reduces waste and significantly lowers ecological impact.
With this sustainable approach, PERSU. not only provides representative and comfortable clothing for Anne&Max, but also helps the coffee chain make its sustainable ambitions tangible - from cappuccino to corporate clothing.
These teams chose PERSU.
Find out why teams trust PERSU. for customised workwear. From our personal approach to expertise, we offer solutions that seamlessly meet the needs of teams in a variety of sectors.
This is what makes your colleagues happy.
Our corporate workwear ensures your team feels confident and proudly represents your brand.
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